The cop-out strategies that make you believe you’re making progress A friend of mine is a creator and coach. She started a podcast over 9 months ago and so far has produced very few podcast episodes. She knows she could be devoting herself a lot more to her content creation…

More people ask this question than you might think I’ve just started a new role as head of marketing and demand generation in a B2B SaaS company. I’m taking liberties here to say that I’m Head of Marketing. …

When less is more — You’re ambitious. Of course. You probably have big, hairy and scary goals. Good. And those big, hairy goals probably have you running behind a massive daily to-do list. You’ve most likely resorted to all kinds of systems and productivity hacks to get through it without going insane. But here’s the…

Improve your storefront, not your sales pitch — The most impactful marketing class I ever had was brand management. I came into that class not knowing anything about marketing. The little opinion that I did have was that marketing was all about using human psychology to manipulate people into buying stuff they didn’t need. But everyone on campus…

How your over-reliance on data might be derailing your business — It was Black Friday and we’d been running a 10-day long sales campaign leading up to the big day on one of Africa’s largest ecommerce platforms. Every single day during the promotion, as a commercial manager, I had to come in a couple hours earlier, extract all the sales data…

What got us here won’t get us there — One of my creator friends recently complained to me that she didn’t have as much time as other creators, which is why she wasn’t growing as fast. It always blows my mind how long it actually takes for our mindset to catch up with current circumstances. The internet has effectively…

Two seemingly opposing concepts in business — How can you look at your life, be super happy and grateful for what you have, and at the same time want to achieve more? Getting to a feeling of ‘enoughness’ is seen as fundamentally antagonistic to setting bigger goals for yourself. But they’re not. In fact, the BEST way…

The 3 myths that founders chasing VC believe I remember that first week in my MBA programme really well. I was attending a ‘careers in Finance’ presentation, and that was the first time I ever heard the term Venture Capital. …

Imposter syndrome : stop fighting it — Imposter syndrome comes up when we want to step into shoes we feel are too big for us. It’s the newbie consultant telling the experienced client how to open a new market. It’s the entrepreneur who wants to start a skincare line but has no prior experience in the skincare…