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‘Old’ sales versus ‘New’ sales
Thinking of sales, for a lot of people, conjures up images of a sleazy salesman trying to con people into buying something they don’t need.
While this image might seem extreme, my experience with salespeople hasn’t altogether convinced me of the contrary.
However, sales has been going through a major overhaul in recent years, and companies who can catch on to that quickly are going to be the ones winning.
But what exactly is ‘old’ sales versus ‘new’ sales ?
‘Old’ Sales :
- ‘Old’ Sales is very secretive about prices, to the point where prices of the offers aren’t even shared outside of the sales team (let alone on the website, gasp). This is done so that manipulative sales tactics like heavily discounting an inflated selling price can be done unchecked.
- ‘Old’ sales does what it needs to to sell the product, even if this means selling features that don’t exist, or not being transparent about what the product actually does.
- ‘Old’ sales doesn’t care about the customer once selling is done. There might be a gap between what was sold and what the customer ends up getting, but this is for the customer success team to deal with and find ways to do damage control.
