Stop looking for a niche. YOU are the niche.

A really good friend of mine is like a modern spiritual master. She’s been doing spiritual coaching so far but would love to take her business to the next level.

If she were to take traditional advice, she would be told to pick the audience she wants to serve (or in marketing speak : pick her Ideal Client Avatar or ICA), know that ICA like no-one’s business, and start tailoring her…



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Sandhya Domah

I'm a B2B SaaS growth marketer and I write about growth strategies and self-organised businesses. I also advise startups.