The limiting beliefs of business

knowing the limits is the first step to overcoming them

Photo by Nick Fewings on Unsplash

We rarely see it like this, but the entire way we do business today is based on a very specific worldview.

This worldview is about seeing the world as :
1) scarce
2) untrustworthy

Scarce :

This one is difficult to argue against. Everywhere we look, we see proof of how scarce the world is : finite ressources, finite time to accomplish what we want, finite attention.

So, few people question this. Yet this is a worldview.

The other way of looking at things could be that the world is an abundant place. You just need to look at nature to begin to be convinced : food grows on trees (so the food problem is more about how we humans have decided to control and distribute food : nature in and of itself is abundant).

Human potential is infinite. No-one knows the bounds of it, and the more we stretch ourselves, the more we see that we can stretch ourselves further.

This scarcity mindset dominates business today and is stark when we look at how we deal with competition.

The prevailing thinking about competition is that it needs to be killed, bought out…