The number one reason why you’re frustrated as a marketer

and why you should run

Photo by Elisa Ventur on Unsplash

The problem with marketing is that it has become this huge, catch-all term that includes SO MANY THINGS.

So many freaking things.

So everyone and their mother has an opinion on what marketing should be doing.

Except that 90% of the time, that opinion is based on what marketing used to be back in the ‘80s, when computers were clunky, no-one knew what a company website was, and salespeople were driving around lunching and boozing with clients all day everyday.

The disconnect is real.

Here’s what you think you’ll do in your new marketing job :

• Positioning & messaging
• Getting customer feedback
• GTM strategy
• scaling distribution channels
• Optimising the website
• Creating prospect/user onboarding flows
• Creating content

Here’s what everybody (and their mother) think you should be doing when you come in :

• Create slide decks/make slide decks pretty